As portrayed so aptly in the Netflix documentary The Great Hack that shed light on Cambridge Analytica's Facebook data scandal, there are rising concerns around how users' data is leveraged for political and commercial gain. With the growth of artificial intelligence or AI, technology will play an even greater role in our lives. AI will significantly change not only the type of work performed in many professions but also the roles themselves over the coming years. But what about the ethical challenges that AI also bring? If AI is used for simulation of human intelligence processes, what role do professionals have as ethical guardians in the work they do?